Waffles + Mochi — Gina Alessi, Designer

Graphic Designer

I recently had the pleasure of joining a pair of filmmakers to brand and pitch their 10-years-in-the-making kids' food show, Waffles + Mochi.

Together, we got the show picked up by Netflix and Higher Ground Productions, the brand new entertainment company founded by Barack and Michelle Obama.

I designed, printed, and hand-bound a recipe notebook that was gifted to Mrs. Obama in the initial pitch meeting with Higher Ground Productions.

I designed, printed, and hand-bound a recipe notebook that was gifted to Mrs. Obama in the initial pitch meeting with Higher Ground Productions.

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A series of quirky little foodie friends were illustrated in the early phase of the pitching process, to help set the tone of the show.

A series of quirky little foodie friends were illustrated in the early phase of the pitching process, to help set the tone of the show.

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Throughout the one-year pitching process, I illustrated several pieces of character concept art that ultimately helped network execs fall in love with Waffles and Mochi as much as our team had!

Throughout the one-year pitching process, I illustrated several pieces of character concept art that ultimately helped network execs fall in love with Waffles and Mochi as much as our team had!

After an exciting year, the show was greenlit. I was brought onboard to help design graphics on the production side, too! Click the link below to view images from the show.

After an exciting year, the show was greenlit. I was brought onboard to help design graphics on the production side, too! Click the link below to view images from the show.